Alrosa May Co-Brand With Luxury Groups

Alrosa, Russia's Yakutia-based diamond monopoly, is discussing the possibility of co-branding with Tiffani & Co and Cartier, head of Alrosa Alexander Nichiporuk told the Russian Luxury Forum 2005 in Moscow, reports Interfax. Nichiporuk says that the parties are all interested, though discussions have yet to reach the negotiating stage.

According to Nichiporuk, Alrosa and Kristall of Smolensk, Russia's biggest diamond cutting enterprise, have also created a joint brand to promote their products on the market.