Wednesday, January 25, 2006

Luxury Consumption Index Reaches 104.8 Points as Luxury Consumers Express Confidence in Economy

Luxury consumers' confidence rose 10.4 points to reach an all time high at the end of fourth quarter 2005, according to Unity Marketing's exclusive Luxury Consumption Index. This comes after it dropped to 94.4, its lowest point ever, at the end of the third quarter 2005. The index measures luxury consumer feelings about their personal financial status and the prospects for the country as a whole.

"Luxury consumers' attitudes about the economy and their personal financial status have sea-sawed over the last six months, but ended 2005 with a strong upward trend," said Pam Danziger, president of Unity Marketing and author of Let Them Eat Cake: Marketing Luxury to the Masses -- as well as the Classes.

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