Tuesday, February 21, 2006

Dior joins the luxury goods rush in India

CHRISTIAN Dior has opened its first retail outlet in India, featuring $US1000 ($1354) handbags and $US400 sunglasses, as the country emerges as one of the fastest-growing markets for luxury goods.

Pierre Denis, managing director for the French luxury goods maker's Asia operations, said the company had followed the rise in demand for its haute couture from the increasingly frequent visits by Indian customers to its stores in the Middle East, London, and Paris.

"We thought perhaps it was time to establish ourselves in India," he said. "Luxury is part of the worldwide opening of India."

In India, Christian Dior joins an existing group of luxury retailers including Louis Vuitton, Chanel, Cartier, Fendi, Bulgari, and Dolce & Gabbana. Others such as Gucci, Valentino, and Versace are on their way. "More and more people are becoming aware of global trends, and this is being reflected in their tastes and fashions," said Deepankar Sanwalka, head of consumer markets for KPMG.

Click Here for the Full Article