Monday, February 27, 2006

Luxury Institute Ultra-Luxury Watches Survey: Ultra-Wealthy Consumers Select the Best Watches

-In the new world of transparency, the consumer has the final say and in the latest Ultra-Luxury Watches Brand Status Index survey, conducted by the New York City-based Luxury Institute, Franck Muller earned top honors as the most prestigious purveyor in the Ultra-Luxury Watches segment (score of 80), as rated and ranked by America's penta-millionaires. Patek Phillipe placed second with 79; Vacheron Constantin, Audemars Piguet, and Breguet tied for third place in a field of superstar brands.

"The results indicate that the top brands differ in perception along different dimensions of the pillars of a luxury brand, said Milton Pedraza, CEO of the Luxury Institute. "It was a close ratings process overall, but with different winners in the individual pillars of luxury. Patek was rated best in consistently superior quality, and as the brand that delivers the most social status. Franck Muller distinguished itself as the truly unique and exclusive brand and the brand that can make the acquirer feel special across the entire customer experience. It was also rated most worthy of a significant price premium."

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