Wednesday, January 11, 2006

Playboy Signs Deal with JACOB & Co. to Create Luxury Timepieces

Playboy announced that it has signed an agreement with JACOB & Co. to create a line of "Five Time Zone" luxury watches for men and women.

As one of the most sought-after jewelers for celebrities worldwide, Jacob Arabo has been helping celebrities sparkle with his creations for the past twenty years.

"I am excited about our special timepiece collaboration with Playboy, one of the great American brand names," stated Jacob Arabo, founder of JACOB & Co.

"My new designs pay homage to the iconic Playboy spirit that is so much a part of the fabric of our world society. That spirit crosses all borders, demographics, and psychographics, just as the Jacob & Co. brand appeals to a broad cross- section of our luxury global market."

Complementing the aspirational Playboy lifestyle, JACOB & Co. will offer a line of luxury watches.

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